The Cybertruck is mostly but not entirely car-shaped. It is stiff and very gray and looks like home electronics looked when Bill Clinton was president; it is both too jankily long and too upright for its amusingly normal-sized tires, in a way that makes them look like small, cheap dress shoes. There is a lot of vertical space serving no evident purpose, and the vehicle is somehow imposing and goofy in exactly equal measure. It looks like if Hot Wheels made a VHS rewinder, or like what the cars would look like in an version of *Freejack* in which a circa-now Rob Schneider was the star. Imagine a neckroll-equipped NFL fullback from 1995 who gets himself onto a frankly risky steroid program and simultaneously stops working out and you are maybe some of the way there in terms of the proportion.
There are many of you with kids younger than mine—dads who find themselves deep in what a close friend recently called The Tunnel: the place every parent remains whilst their kids are four and under; when keeping a small child alive and under control takes all that you have. Parents in The Tunnel can cycle through bliss and despair on a turnaround that would give non-parents whiplash.
The “size” of a leadership episode could be measured as a product of *stakes* and *energy.* Ie, the value of what’s at stake times the energy output rate (in the sense of Andy Grove’s idea of “high-output management”) that needs to be put in for the duration, to make something happen. Here’s the 2×2 with the resulting for BDFxing archetypes (which are transient *roles,* not personalities).
Some people tend to be more systematically curious than others. Those curious minds are generally adventurous, creative, less risk-averse, and seem to seek and enjoy exploration more than others.
In the presentation, when Jobs did the world’s first “swipe to unlock,” the audience made an audible gasp. A minute later, he brought up a list of artists in the phone’s “iPod” app and asked, “Well, how do I scroll through my list of artists? I just take my finger and scroll.” Another audible gasp. It’s weird that something so normal today was jaw-dropping 17 years ago.