The Metaverse Is Bad⁠↗

If those dreams become realized, you’ll probably end up buying crap and yelling at people through a head-mounted display, instead of through your smartphone. Sure, calling that a metaverse probably sounds better. Just like “the cloud” sounds better than, you know, a server farm where people and companies rent disk space.

Instead, the concept appeals to tech magnates because it connects the rather prosaic reality of technologized consumer attention to a science-fictional dream of escape. You can see why Zuckerberg, plagued by months and years of criticism of his decidedly low-fidelity social networks and apps, might find an escape hatch appealing.

If realized, the metaverse would become the ultimate company town, a megascale Amazon that rolls up raw materials, supply chains, manufacturing, distribution, and use and all its related discourse into one single service. It is the black hole of consumption.